Datenschutzerklärung

Last updated: March 6, 2026

This website is operated by Luche OOD, registered in Bulgaria. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase on our website, or otherwise interact with us (collectively, the "Services").

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding the collection, processing, and disclosure of personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

"Personal information" refers to information that identifies or can reasonably be linked to you. It does not include anonymous or de-identified information. We may collect:

Contact details: name, address, billing and shipping address, phone number, email address

Financial information: credit/debit card information, payment confirmations, transaction details

Account information: username, password, preferences, settings

Transaction information: items viewed, added to cart, purchased, returned, exchanged, or canceled

Communications: messages sent to us, including customer support inquiries

Device information: IP address, browser type, network, unique identifiers

Usage information: interactions with the Services, pages visited, features used

2. Sources of Personal Information

We may collect personal information from:

Directly from you: when you create an account, make purchases, or communicate with us

Automatically: via cookies, tracking technologies, or device information

From service providers: who perform services on our behalf, such as payment processing or shipping

From partners or third parties: only as permitted by law

3. How We Use Your Personal Information

We use personal information to:

Provide and improve the Services: process orders, manage accounts, fulfill returns and exchanges, tailor your shopping experience

Marketing and advertising: send promotional messages, show relevant ads

Security and fraud prevention: detect and prevent fraud, secure payments and accounts

Communicate with you: provide customer support and respond to inquiries

Legal compliance: comply with laws, respond to legal requests, enforce our terms

4. How We Share Your Information

We may share personal information with:

Shopify and service providers: for payment processing, shipping, IT services, analytics, and fulfillment

Business partners: for marketing and advertising, including personalized ads

Third parties with your consent: such as social media integrations or product shipping

Affiliates or corporate group entities

During business transactions: mergers, bankruptcy, legal compliance, or to enforce our rights

5. Relationship with Shopify

The Services are hosted by Shopify, which processes personal information to provide and improve the Services. Shopify may use this data for enhanced features such as personalized advertising, always in accordance with their Privacy Policy.

6. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices. Information shared on such websites may be visible to others. Links do not imply endorsement of content or operators.

7. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from minors.

If a child under 16 provides us with personal information, parents or guardians may request its deletion by contacting us at luce.ltd@europe.com.

8. Security and Retention

No security system is perfect. We cannot guarantee absolute security of data in transit or storage.

We retain personal information only as long as necessary to provide Services, comply with the law, resolve disputes, or enforce policies.

9. Your Rights

Depending on your location (EEA, UK, or elsewhere), you may have rights including:

Access: request the personal information we hold

Correction: correct inaccurate data

Deletion: request deletion of your data

Portability: receive or transfer your data

Objection / Restriction: limit or object to processing

Withdraw consent: revoke consent for data processing

You can exercise your rights via our contact information below. Verification of identity may be required. We will respond in a timely manner as required by law.

10. Complaints

You may contact us for complaints regarding data processing at:

Email: luce.ltd@europe.com
Phone: +39 377 439 7670
Address: ul. Slivnitza 50, 8000 Burgas, Bulgaria

You may also contact your local data protection authority. EEA authorities list

11. International Transfers

We may transfer personal information outside your country, including outside the EEA or UK, using recognized mechanisms such as Standard Contractual Clauses to ensure adequate protection.

12. Changes to this Privacy Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The revised version will be posted online with the “Last Updated” date.

13. Contact

For questions about this Privacy Policy or your personal information: